Inside
the most recent mall to open in São Paulo, Brazil – the 10th most
expensive city in the world – is a collection of premium brands located only in
exclusive addresses, as 5th Avenue – NYC, Rodeo Drive – Beverly
Hills and Avenue Montaigne –
Paris.
Within this luxurious space, up and coming Brazilians find labels never seen in
this developing country before: Nicole Miller, Bottega Veneta, Coach, Sephora,
IWC Schaffhausen, Jaeger-LeCoultre,
and Van Cleef & Arpels are just some of these new-comers.
During a quick stroll through the JK Iguatemi mall, as it was named, I
was confronted by several exquisite pieces of machinery as well: Batman’s motorcycle,
a Lamborghini Gallardo Spyder Performante and the new BMW 328
sedan.
Right next to the state-of-the-art 4D movie theaters is Batman’s
bike, promoting the new movie The Dark
Night Rises. Christopher Nolan, the director, wanted to make Batman’s gear
as real and plausible as possible, so he brought into his production designers
and engineers to build this motorcycle and a special professional pilot to ride
it. It was not easy gaining control of the bike, especially because the driver
has to be lying down in a horizontal posture.
On
another level, a Lamborghini Gallardo Spyder Performante was calling attention.
The convertible all-wheel drive could even be fit as a Bat mobile if it hadn’t
been painted in yellow. The previous Batman movie actually had a Lamborghini in
it, but it was Bruce Wayne’s choice to use it only during daytime appearances.
Anyway, this supercar goes beyond its beauty. The body is made of Aluminum with
thermoplastic “hang-on” parts and diffuse use of Carbon Fiber. The 5.2-liter
V10 engine has an output of 570hp and 540Nm of torque, taking the car from 0 to
60 in only 3.9 seconds and enabling it to reach a top speed of 201 MPH.
After
that, I had my first contact with the newest version of the 3-Series. Only the
328 is being imported into Brazil right now. This dark blue tone made the sedan
look beautiful, yet discreet. The interior has an almost perfect combination of
sportiness and luxury. The leather power-seats are more comfortable than the
ones of a Mercedes’ C-Class and the finishing is impeccable. The BMW 328 has a
4-cylinder turbo engine with 245hp. The price in Brazil? Starting at about 85
thousand American dollars, which helps to understand what makes São Paulo one
of the world’s most expensive cities… However, I wouldn’t mind if Mr. Wayne
wanted to give me one of these!